The CNMC urges LaLiga to modify its audiovisual marketing

The CNMC urges LaLiga to modify its audiovisual marketing

May 14, 2020 uttpdooa 0

first_imgIn the same way, the CNMC urges LaLiga “not to include reservations of rights that are not justified, nor obligations in the field of advertising and / or sponsorship,” that “clarify the scope of the content of the lots and set the criteria for the assessment of the requirements for its adjudication, to ensure the achievement of a transparent and competitive procedure “, and that “reform those aspects indicated in the report contrary to the principles of advertising, transparency, competitiveness and non-discrimination in the procedure for submitting offers and awarding rights “.“The CNMC recalls that the marketing proposal presented by the Royal Spanish Football Federation (RFEF) will be subject to articles 1 and 2 of Law 15/2007 on the Defense of Competition (LDC), and 101 and 102 of the Treaty of Operation of the European Union (TFEU), in all those aspects that exceed the protection provided by Royal Decree-Law 5/2015, “he said. The National Commission of Markets and Competition (CNMC) has urged LaLiga to modify its proposal for the international commercialization of the rights to exploit LaLiga Santander’s audiovisual content for breaching “certain requirements” established in Royal Decree-Law 5/2015.As reported on Friday by the CNMC, in his last two reports prepared at the request of the body chaired by Javier Tebas and under those established by the Royal Decree, “made a series of observations that have not been taken into account in the elaboration of this proposal”.Thus, asks you to “limit the audiovisual content being marketed at the times mentioned in article 1.1 of Royal Decree-Law 5/2015 ” and that “it adheres to the faculties that have been granted in the Royal Decree-law. “That is, ‘the joint marketing’ of the audiovisual rights included in the scope of the standard and adapt the content of the commercialization of rights to this faculty,” warns the commission.last_img

 

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