Delivering convenience is anything but easy

Delivering convenience is anything but easy

December 18, 2020 bksuroys 0

first_imgMeeting your members’ demand for convenience is changing the dynamic of the credit union/member relationship. Members want to do business when, where and how it best suits their lives, and that may not be around your office hours or locations.You may believe you know your members better than anyone. You may think the loyalty your relationship is based on is stronger than the appeal of competitors. And, you may think you’re already meeting their expectations and delivering a member-friendly customer experience.But, there are a few problems with those assumptions. Loyalty only gets you so far. At some point convenience becomes more important. As technology empowers people to manage their busy lives, they’ll inevitably gravitate to the path of least resistance as long as it delivers value and meets their needs.In fact, a Chief Retail Officer at a large credit union recently said, “Most members are loyal to their credit unions. They want to do business with them, but convenience trumps that.” continue reading » 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

 

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