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Why don’t credit unions do digital marketing?

first_img 16SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In our recent credit union marketing survey, we asked marketers how much of their budget was spent on digital marketing.To our surprise, the majority indicated that less than 25% of their marketing budget was spent on tools that were intended to make their lives easier, and save them money.   So why is it that digital marketing is so lightly leveraged by marketers at our nation’s credit unions?I recently wrote that marketers do need to be technologists, that technology was less expensive than ever before, and the IT department is much less of a blocker than it was a few years ago.  But perhaps it’s time to understand why credit union marketers might be reacting to digital marketing technology the way that they are. What we can do to overcome the real and perceived barriers to moving credit union marketing into the digital age?There are thousands of definitions for digital marketing, which I’d encourage you to explore, but essentially, digital marketing is a term used to describe the interactive marketing of your institution’s products and services, leveraging the power of digital technologies to convert leads into customers, and keep those customers.    It’s not paper, it’s not print, it’s not person-to-person. continue reading »last_img read more


December 18, 2020 0

As the vote narrows in Georgia, let us thank one person who helped to save democracy

first_img– Advertisement – But as the race tightens in Georgia, you have to believe that any vote that went to this murderous bastard, came directly from the other murderous bastard. So let’s raise a glass of mine-slurry to this world champion a-hole.Blankenship shares a lot of qualities with Trump. He doesn’t believe climate change is real. He doesn’t believe that worker safety is important. And he thinks that bribery, extortion, and packing the courts with friendly judges are the path of happiness.- Advertisement – Of course, Blankenship did spend a total of not-quite one year in a federal prison for his role in killing 29 men, then lying about the cause, then trying to cover up the cause, then lying some more in court. But sending a CEO to a whole year in a minimum security facility, is like sentencing an ordinary person—one of those “essential workers,” let’s say—to a lifetime at Alcatraz. While behind bars, the hardship of not being able to access his mountaintop castle or visit his mega yacht led Blankenship to pen a book about his insights. I believe it is titled “Mein also have a Kampf.”And then he went on to secure a spot as first a Senate candidate, then the presidential nominee from the “Constitution Party.” Which tells you everything you ever wanted to know about the Constitution Party.In any case, on this very special day. Let us thank Don Blankenship, jackass extraordinaire, for the 3,900 votes he secured in Georgia. I’m sure Trump’s fans will want to thank him too.- Advertisement –last_img read more


November 20, 2020 0