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Has Purplebricks turned the corner in Australia?

first_imgHome » News » Agencies & People » Has Purplebricks turned the corner in Australia? previous nextAgencies & PeopleHas Purplebricks turned the corner in Australia?CEO Neil Tavender says the company is growing again after a disastrous few months last year, and its LPE headcount has begun increasing again too.Nigel Lewis7th February 201901,446 Views Despite recent setbacks in Australia, Purplebricks’ new CEO in Oz Neil Tavender has come out fighting, claiming that the business is growing and that 90% of its customers say they would use the hybrid agency again.Tavender has made the comments as he revealed that Purplebricks has hired oddly-named local digital agency King Kong to increase the rate at which people book appraisals.“We know that once we get a lead, our real estate agents have an extremely high rate of conversion,” he says.“As a disrupter in the real estate industry, we needed a campaign to match our agile, results-focused approach. So King Kong was the perfect fit.”Gorilla marketingThe Melbourne-based digital agency has been creating marketing strategies and campaigns across a range of platforms including Google Ads, YouTube and Facebook.As The Negotiator reported last month, this digital marketing push coincides with a new advertising campaign launched by Purplebricks recently that aggressively savages Australia’s traditional estate agents, fronted by TV property expert John Du Bois.Both initiatives are attempts by Tavender to turn the business around, including the recruitment of more local property experts. Last year numbers dropped from 105 to 88 but research by The Negotiator reveals it now has 120 LPEs working for it.Internal documents leaked in June last year revealed that the company’s sales effort was up to 70% off target while the company was fined by regulators and clashed publicly with Western Australia’s trade body over its advertising claims.         John Du Bois Purplebricks Neil Tavender Australia February 7, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more

May 7, 2021 0

4 great reasons to smile more

first_img 45SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,John Pettit John Pettit is the Managing Editor for CUInsight.com. John manages the content on the site, including current news, editorial, press releases, jobs and events. He keeps the credit union … Web: www.cuinsight.com Details The smiley face was created by Harvey Ball in 1963. Ball later decided that we should all devote one day a year to smiles and acts of kindness. He declared that the first Friday in October should be that day. Today on the 19th annual World Smile Day, make it your mission to do something kind for someone. It’ll make you feel good. This holiday is a great reason to smile, and here are 4 other reasons you should smile more every day.To make a better first impression: When you’re meeting someone for the first time, you want to be warm and friendly. If you’re not smiling, good luck. As they say, “you only get one chance at a first impression.” Make your first impression a good one.To be more attractive: Whether you’re at happy hour or a networking event, you want to be attractive. If you’re looking to meet someone for romantic reasons, you obviously want to be as attractive as possible, but even if it’s a business event, the more attractive and approachable you appear, the better your chance of making a connection.To make you happier: You may be thinking that happiness causes smiles. While that’s true, smiles may also cause happiness. Putting a smile on your face (whether real or not) can actually trick your brain into putting you in a good mood and reduce stress. To me, that seems totally worth the energy it takes to smile.To make someone else’s day: You never know when your smile can completely turn someone else’s day around. If even fake smiles can make your mood better, why wouldn’t you want to pass this gift on to someone else? A smile usually gets a smile in return and that might be just what a stranger needs to brighten up an awful day.last_img read more

December 18, 2020 0

Extraordinary Economic Crisis Calls for Extraordinary Economic Measures

first_imgWASHINGTON, D.C. – Among the more dramatic and devastating effects of the coronavirus epidemic in America is the effect it’s having on the economy. This crisis is both a direct threat to the lives and the livelihood of Americans.And, because the most effective way of stemming the spread of the virus is to distant people from each other, most businesses have ceased to operate. This is resulting in the type of economic crisis, unlike any other seen in American history.The implementation of social distancing to stem the spread of the coronavirus means, according to the directives of the government, that people shouldn’t gather in groups of more than ten, and when in public should be six feet apart from each other. This means people cannot gather in restaurants, hotels, sport arenas, schools, colleges, offices, travel on cruise ships, planes, visit their barbers, beauticians, and shop at small businesses.Suddenly, the demand for most businesses has diminished. Without demand businesses have no revenue; without revenue, businesses cannot pay workers; without pay, workers cannot pay rent, mortgage, purchase food, and pay other bills. The result is a major economic catastrophe.Each time a government, local, state or federal, understandably, issue a directive to create more social distancing, instructing that more people stay at home, is the worse it becomes for the economy. More worrisome, where the economy is concerned, is that the restrictions on social contact will likely not end until the rate of coronavirus infection decline significantly, and widespread testing sparks confidence that the threat from the virus is greatly minimized. The problem is that there is absolutely no timetable for this.But the American economy cannot be allowed to wander without control risking a greater economic depression than what occurred in the 1930s. It is imperative that the federal government lead in taking measures to assist both workers and businesses, small businesses in particular.While large American businesses like airlines, and some hotel chains, may have some financial cushion to cope in the economic crisis, typically small business doesn’t have sufficient cash reserve to cover even a month of expenses if their revenues stop coming in. These businesses have very limited profit margins.On the other hand, large businesses also employ large numbers of employees. When airlines, cruise-lines, and hotel chains close, the rate of unemployment rises dramatically. It has been estimated that by March 31, over 20 million Americans could be unemployed depending on benefits like unemployment benefits.It is imperative that the assistance that government gives is balanced by providing citizens with cash or benefits that allow them to pay their inescapable bills, like rent, mortgage and food; and provide businesses with funds to continue paying their employees, even if they are not actually working, and also pay their inescapable business expenses.Normally during an economic recession, like that between 2008 and 2010, the government tries to stimulate consumer demand with stimulus plans that brings revenue to businesses and try to bring an early economic recovery. However, under the current circumstances, the objective of the government’s assistance is not primarily to stimulate consumer demand, since the businesses where most of this demand would be directed have been ordered closed to effect social distancing. So, what the government is doing in effect is taking measures to provide people with funds so they can stay home and be able to pay their basic bills, while simultaneously providing businesses with some of the revenue they are losing in the absence of consumer demand.The type of assistance required from the government is hard to understand because it has never happened before in recent memory. This assistance is going to cost the government trillions of dollars, and more if this crisis continues indefinitely.Some legislators may deserve understanding for finding it difficult to appreciate the need to vote for funds to pay millions of people to stay home so they can practice social distancing. This policy is totally opposite to their ideological thinking. But these are nor ordinary times. These are definitely not times for exercising one’s ideological preferences.These are times to save Americans from being decimated from a wicked virus, and to do this the government has to fill the financial gap existing within families and businesses as they try to avoid this virus.The financial measures are going to cost the government expenses hitherto not contemplated. But if the expenditure help to curb the spread of the virus and keep businesses in a position to rebound as soon as possible after the crisis ends, and keep families from bankruptcy and financial collapse, the measures will be worth it.last_img read more

August 31, 2020 0